The RUN AS ONE charity race is organized in the framework of the ALPHAMEGA “Child, Nutrition & Health” Corporate Social Responsibility program. The aim of the program is to promote the importance of healthy eating habits and regular exercise from childhood. Through the actions of the program, children from 9-12 years of age are given the opportunity to visit members of the Cyprus Dietetic and Nutrition Association Τηε Τξε Cyprus Dietetic & Nutrition Association in order to obtain a free personalized nutrition plan. The goal of the program is to prevent childhood obesity and promote systematic nutrition education.
The “Child, Nutrition and Health” program was successfully implemented during the school years 2016-17 and 2017-18 and is in its third year of life. All net proceeds from organizing the RUN AS ONE race are collected for the purposes of the program.
Up to now, over 1,200 children visited members of the Cyprus Dietetic & Nutrition Association, for free and acquired a nutrition plan based on their individual needs and were also able to have weight check-ups for one month.
Other actions of the program:
Revenue from sales of the kitchen journal “Kitchen by Akis Petretzikis” is available for the purposes of the “Child, Nutrition & Health” program.
In collaboration with the the Cyprus Dietetic and Nutrition Association Τηε Τξε Cyprus Dietetic & Nutrition Association, the “Fruit Elections” action was organized in the ALPHAMEGA Hypermarkets. During that action, children and parents had the opportunity to learn about the nutritional substances of the “sweet” fruit and to get to know the benefits of systematic fruit consumption in general.
With the support of the ALPHAMEGA Hypermarkets, the theater performance “Nutrition” was presented in 35 primary schools throughout Cyprus, as well as the performance “The Mangas and the Madam Nutrition” at the Municipal Theater of Latsia. In a fun way, kids learn the benefits of proper nutrition.
ALPHAMEGA Hypermarkets offer free, healthy breakfast in primary schools and inform children about the benefits of a healthy diet.
Also, there are food workshops for children, who take the role of chefs and know the fun side of healthy eating.
The Healthy recipes “Make a Dive On My Plate … and See!” Is released with ALPHAMEGA Hypermarket as a sponsor. The author of the book is the dietitian-clinical nutritionist Christina Papadopoulou-Fesa, who offers healthy dish recipes for young and old through creative images and easy recipes.